IDF is a non-profit organization leader in improving the diagnosis, treatment, and quality of life of people affected by primary immunodeficiency through fostering a community empowered by advocacy, education, and research. The goal of the campaign is to grow the community, educate, and attract people to the conference.
Scope: Develop an entire advertising campaign for the 2022 Primary Immunodeficiency Conference hosted by the Immune Deficiency Foundation (IDF).
Purpose
- To guarantee a better understanding of treatments and diagnosis of the multiple diseases out there.
- To provide a space for connection between caregivers, experts, and patients.
- To create a community of support and shared experiences.
Design Elements
The main graphic elements that will remain consistent throughout all collateral pieces will be organic shapes that suggest blood components, where the dysfunctional part of the immune system is. The colors applied to these shapes will be light muted tones of blue, purple and green to comply with IDF branding guidlines.