LOGOBLITZ is a game about Logo design. It stimulates a graphic designer’s creative process when designing a logo for a specific client. It is a crafting system type of board game that allows users to exercise one’s creativity and practice articulating thoughts behind a logo design while having fun.
Scope: engineering, design, illustration, testings, and building of LOGOBLITZ.
Purpose
This board game is a learning tool built into a game where the player learns about the phases of the logo design process, the urgency of due dates, the cliches, the types of logos, and some principles of graphic design, while challenging creativity and sharing ideas.
LOGOBLITZ was created:
- To aid designers escape the designer’s block and “monotone” style by trying new design techniques and challenges.
- To help design students improve their logo design skills and provide them with real-life scenarios of working with a client.
- To assist high school students in understanding the workflow of a graphic designer, helping them make a decision about their future careers.
- To give professional designers a break from the daily routine and to relax by doing what most designers love the most, designing a logo.
Process
After reading and watching videos about game design, I learned how the process of designing a board game should be broken up. This is a very brief representation of the process behind the creation of LOGOBLITZ. Due to time constraints many of these steps ended up overlapping each other.
Engineer
The first step involved extensive research, idea construction, and concept development. The game theme, mechanic, and player experience was chosen.
Test
The second step included the identification of all the game components, prototype building, multiple testings, and revisions.
Build
The final step was to design, illustrate, and decorate all components; and finally build the board game and packaging.