Concord Forge Crossing is one of the home development projects by Arquiterra. It is a gated community priced from $650,000 for 55+ adults, including empty-nesters, downsizing active adults, and golfers.
Scope: work on teams to create a consistent brand image for Arquiterra's four new home developments. Also, design real estate signs, a marketing sheet, and information folder for each development.
Logo Process
Concord Forge Crossing is one of the four home developments built by Arquiterra. The design style needed to be consistent among the other home development logos. Therefore, we worked as a team to create the design standards for the branding. We decided to make the logos linear, agreed on the same font and treatment to the title, and chose a common color to be combined with one other color.
In my case, I chose to go with an abstract and minimalistic logo that suggests luxury, commodity, and openness. It also resembles the plaid texture characteristic of golf attire.
