Blue Lotus Leadership Development and Talent Strategy, LLC is a human resource consulting company that provides ethical, aligned solutions to achieve organizational goals from development, implementation, and assessment. It works with public, private, and nonprofit sectors to optimize organizational efficiency, efficacy, innovation, and individual growth.
Scope: design the logo, branding kit, and infographics for Blue Lotus.
Concept
Upon request of the client, the logo has the image of a lotus flower as the logo mark. The color palette is based on this flower. These colors have the following symbolisms: blue to highlight business and consulting, purple to express wisdom and trustworthiness, and yellow for optimism.
The logo has blue petals arranged symmetrically on top of a two-petals base that symbolize stability. In the center, yellow stamens rise upward suggesting the figure of a leader.
First Roughs
Infographics
A second project with Blue Lotus was the design of two infographics to describe the Blue Lotus consulting process from the discovery meeting to the delivery of a solution.
