Arquiterra is a home builder corporation that preserves the rich history of the land, while providing healthy living opportunities for their residents. With environmental sustainability at its core, the design highlights the caring for the land and its connection to home.
Scope: Design the logo, branding kit, stationery, and promotional products for Arquiterra.
Logo process
After carrying out extensive competitive analysis research and physically visiting a new home development up in Ashburn, I developed a complete brand audit that I would later use as input for Arquiterra's branding campaign.
Below, I included the thumbnail sketches of multiple logo concepts as a way to leave behind the most common and undesired logo ideas. Followed by digital sketches of three of the best logos, and the final design.
